NEWBITS investigates success factors ITS deployment

Intelligent transport systems (ITS) are seen as an important tool to make transport cleaner, safer and more efficient. In its Action Plan for the deployment of ITS in Europe, the European Commission highlights the important contribution ITS can provide to further greening transport, improving transport efficiency, transport safety and security (European Commission, 2008). Over the last years a large number of R&D and demonstration projects in the field of ITS has been carried out in Europe. However, the step from demonstration project to an actual market implementation is often difficult and many promising ITS services do no become commercially successful.

The NEWBITS project has assessed which factors may support a successful deployment of ITS services. Using an online survey, a significant number of ITS experts were asked what are to their opinion the main enablers of the market introduction of ITS services. This analysis showed that there is not just one or two relevant supporting factors, but that there is a wide range of them. Enablers often mentioned by the stakeholders are increasing political commitment, standardisation for interoperability of ITS services, more cooperation between stakeholders and attractive business models. Surprisingly, innovative funding schemes and the upgrade of ITS infrastructure are relatively modestly mentioned by stakeholders, although their opposites were found by other NEWBITS research to be important barriers. No explanation for this result was found. From the other enablers, an increased popularity of ‘mobility as a service’ and ‘enhanced public private partnerships’ were identified as relevant enablers as well, while higher level of end-user involvement was found as an important enabler for more mature ITS services.

Figure 1 – Relevance of enablers to deployment of ITS services

An important finding of the NEWBITS study was that relevant enablers do differ significantly between market segments. For example, ‘increased popularity of Mobility as a Service’ is most often mentioned for Advanced Traveller Information Systems (ATIS) and Advanced Public Transportation Systems (APTS), both segments focussing on stimulating intermodal transport. On the other hand, ‘increased popularity of Mobility as a Service’ is only modestly mentioned for Advanced Traffic Management Systems (ATMS) and Cooperative Vehicle Systems (CVS). A clear legal framework is seen as an important supporting factor for services in the CVS market (as these services challenge the current way of travelling and hence the current legal framework), while this factor is hardly mentioned for the ATIS segment (as providing and sharing of travel information is most of the times already possible within the current legal framework).

The variety in enablers shows that they depend heavily on the characteristics of the services and, more in general, the market segment considered. Initiatives to support the deployment of ITS services should therefore not be too generic, but instead should be differentiated to the specific characteristics of the market segment (or even better the ITS service considered).

For more information, see NEWBITS D2.2


  • European Commission (2008), Action Plan for the Deployment of Intelligent Transport Systems in Europe – Communication from the Commission, COM(2008)886 final, Brussels


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1 year ago

According to Fig1 attractive business models are appearing very highly relevant as an enabler, while, innovative funding schemes are in the bottom of the presented ranking. Quite interesting which drives me in wondering if self -sustainable ITS Services can exist in specific market segments, as in ATMS?

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