In this post it will be presented the NEWBITS Community of Interest: Verona City Mobility Platform, CS2, where the value flow maps demonstrate qualitatively how the city authority of Verona (Italy) as a public service unit interacts and delivers value to the stakeholder network. The model of this case shows all direct exchanges between the municipality and the national government (EU agencies too) on one side, and the relevant interactions among the rest of the network. Swarco Mizar as a private partner of the network group provides all the innovative ITS mobility services to the municipality. Municipality is responsible for maintaining the digital infrastructure and delivering the mobile apps to the citizens of Verona, which are the end-users of the mobility service.
The example will illustrate a value loop where the stakeholders involved are Municipality of Verona, Swarco Mizar, Citizens and the Government. In CS2 the central stakeholder is Municipality of Verona as they initially orchestrated the network and now maintain the digital infrastructure. Therefore, all loops begin and end with the Municipality. Value loops show how and where value is created within the network, and subsequently is delivered to the actors. They also expose the indirect exchanges that are not immediately obvious to the stakeholders.
Traffic data access from Verona municipality -> Swarco Mizar 0.70
Online mobile applications from Swarco Mizar -> Citizens (end-users) 0.52
Public opinions from Citizens -> Government 0.47
Public funding from Government -> Verona municipality 0.28
The value loop score is calculated by multiplication of each value flow score within the loop, as it follows below:
Value loop score = 0.70 * 0.52 * 0.47 * 0.28 = 0.0479
The figure represents a value flow map where each interaction among the stakeholders is visually colouredand the value is delivered throughout the network. The exchanges are evenly distributed among all private and public actors. More concentrated interactions can be observed between the municipality and the citizens.
It is well understood that the industry-government cooperation is vital for the successful execution of all innovative activities of the described networks in NEWBITS.
In particular, CS2 demonstrates how the partnership between the local authority of Verona and the commercial companies can produce valuable services and commercial agreements for public data access and private data sharing among stakeholders. Distribution of data is increasingly important in this case. The provision of data and the authorisation of its use from the municipality to the other private partners appears to be the foundation for all operational activities of the network. The public-private cooperation in this case is of utmost importance for the successful delivery of the mobility services.
In addition, NEWBITS CS1 and CS4 demonstrate how the public bodies such as universities can essentially lead public-private partnerships to establish successful ITS / C-ITS networks. In the latter partnership, the industry-government cooperation has been indirectly materialised via the leadership of an educational body. However, both classes of industry-government cooperation provide hugely innovative solutions to current issues in the ITS industry of Europe and valuable lessons learnt.