In this new post, it will be presented CS3, which represents a logistic optimisation modal by developing an ITS /ICT platform. The network is based in the Netherlands nearby the Port of Rotterdam. The colourful value flow maps indicate how a research organisation, co-financed by the network’s stakeholders and the government, can lead the network entity in the starting-up stage and deliver value to all of them. As the model suggests there is very close connectedness between TNO and the rest of the stakeholders. Knowledge and information value flows as non-quantifiable categories suggest an intensive flow of scientific and technical knowledge between TNO and the stakeholders. The other stakeholders such as the information service provider, platform developer, that are involved with the operation of the ITS /ICT platform, whenever they detect ITS challenges, they communicate with the TNO which cooperates with educators in order to find solutions to any ITS issues. As visually presented on the figure below, the concentration of interactions is positioned along the platform developer’s exchanges with the rest of the network. In this NEWBITS case, the central stakeholder is the platform developer.
The network in CS3 is very dependent on the sharing of data between logistics partners and data transfer to the platform developer. It shows how value can be delivered among the value chain partners in addition to other network stakeholders’ interactions. It is a data-driven operational entity and a knowledge-intensive network with an opening sharing of knowledge, information and data among all 13 stakeholders.
In this post to illustrate the importance of data sharing, it is presented a short value loop with a relatively high value creation process. It is an indirect value loop where three network’s actors are involved. The calculation follows below as a multiplication of the individual value flow scores within the loop:
Understanding of the functioning of the service from Platform Developer -> to Port of Rotterdam 0.42
Shared policy goals between Portdat and the Port -> Portdat 0.34
Authorisation to include the container status data from Portdat -> Platform developer 0.71
Value loop score = 0.42* 0.34* 0.71 = 0.1013
To sum it up, CS3 is one of the most active networks of all NEWBITS cases. It has more than 1,200 value loops. The relatively low-scoring value loops usually could be explained with the involvement of many stakeholders (four or five), which interactions and transfers are slowed down by the nature of their business and the time factor that plays a crucial role in the logistic business. However, once the ICT/ ITS platform begins to fully operate and optimise the processes, it will reduce the time waste and expand the interactions of all stakeholders, which will improve the value creation. Furthermore, the data stored on the platform will provide the entire network with the appropriate feedback from the Shipper’s business clients and customers, or other end-users in order to increase the value extracted from each relevant value flow.